Welcome to MoBuzy!
WHO WE ARE
MoBuzy is a content monetization platform created and operated by ‘Echosense Technologies Private Limited’, a company incorporated under the laws of India. The term Echosense includes ‘Echosense Technologies Private Limited’s subsidiary/ies, affiliate/s, channel/s, joint venture/s, sister concern/s, franchise/s et cetera. Echosense operates the content monetization platform MoBuzy (hereinafter referred to as “MoBuzy”, “Platform”, “we”, “us” or “our”), to deliver content to the end users (hereinafter referred to as “End Users”, “you” or “your”) of mobile app developers (hereinafter referred to as “Publishers”) and to drive traffic to the websites of website owners who provide their content to the Platform (hereinafter referred to as “Content Providers”) from time to time. These services to Publishers and Content Providers are provided in lieu of a share of the advertising revenue from the advertisements served to End Users within the content (hereinafter collectively referred to as “Services”).
Please note that the scope of this policy is limited to End Users and Visitors and not with any other product or services offered by Echosense. This scope of this policy doesn’t cover the Content Providers and therefore it is not applicable to Content Providers.
THE INFORMATION WE COLLECT AND HOW WE COLLECT IT
In providing services through MoBuzy, we collect, store and use the following Information relating to End Users:
We collect information about your internet connection, the equipment you use to access our Services and your usage details.
We collect this information directly from you when you provide it to us, especially when you log-in through other social media website login interface, for the purposes of accessing articles which require adult age consent; and/or automatically through your usage of our Services (information collected automatically may include usage details, preferences, IP addresses, android id and device model, your marketing preferences and information collected through cookies, location and other tracking technologies).
Please note that we do not collect any data when you browse a Content Partners’ website and your interactions, including personal data, comments, etc on Content Partners’ websites are governed by their privacy policies.
We collect the following information relating to Visitors of MoBuzy Website:
Your Personal Information – the information or a combination of information that can be associated with a specific person and could be used to identify that specific person whether from that data, or from the data and other information that we have, or is likely to have access to. We do not consider personal information to include information that has been made anonymous or aggregated so that it can no longer be used to identify a specific person, whether in combination with other information or otherwise.
Information provided by you in registration/inquiry forms that may include usage details, preferences, IP addresses and other information entered by you. We also collect the data shown in the comments form, and also the Visitor’s IP address and browser user agent string to help spam detection.
Note related to personalized advertising:
HOW WE USE THE INFORMATION WE COLLECT
We may use your Information for any of the following purposes:
- to provide MoBuzy services (and the features within the platform or MoBuzy website) to your account, for example, we gather information about the sections and links that the End Users click. However, this is purely for the purpose of providing better experience to the End Users.
- to better understand how End Users access and use MoBuzy services, in order for us to improve our services and respond to customer desires and preferences, including for us to provide language and location customisation, personalised help and instructions;
- to help us develop our new services and improve our existing services;
- to assess the effectiveness of and improve advertising and other marketing and promotional activities on or in connection with MoBuzy.
SHARING OF INFORMATION WE COLLECT
Sharing for the provision of MoBuzy services
We and our affiliate companies may share your non-personal Information within our group of companies and with joint venture partners and third-party service providers, contractors and agents, in each case, for the following purposes:
- providing MoBuzy services to you;
- assisting us in carrying out the purposes set out under the “HOW WE USE THE INFORMATION WE COLLECT” section above;
- helping us understand and improve MoBuzy platform and/or MoBuzy Website.
Sharing for marketing purposes
- We allow third party marketing partners (such as other analytics providers and advertising partners) to collect your Information over time and by using device information and services when you use MoBuzy services.
- If you interact with social media features on our Services, such as the Facebook Like button, or use your social media credentials to log-in or post content, these features may collect information about your use of the Services, as well as post information about your activities on the social media service. Your interactions with social media companies are governed by their privacy policies.
Sharing for Legal purposes
COMMUNICATIONS FROM US
We communicate with you via notice display within the MoBuzy Website when we consider it necessary to do so.
We may from time to time send you service-related announcements via notice display within the MoBuzy website or via email to Publishers and Content Partner when we consider it necessary to do so (such as when we temporarily suspend the MoBuzy Platform or MoBuzy Website for maintenance). You may not opt-out of these service-related announcements, which are not promotional in nature.
THIRD PARTY SERVICES ON MOBUZY
MoBuzy may link End Users and Visitors to social media or other features or services (including websites, plug-ins and widgets) provided by a third party. For example:
We may (whether in advertisements or otherwise within content served via our platform) provide you with links or features that allow you to access third party services or websites (or access within Publisher App or content provider website content that is hosted on those third-party services or websites). For example, you may be able to access videos hosted by a third party within the content served via our Platform.
PERIOD OF USE OF YOUR PERSONAL INFORMATION
When Visitors leave a comment or a response on a form, such content and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For Visitors that register on the MoBuzy website, we also store the personal information they provide in their user profile. All Visitors can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
Other than the above-mentioned cases, we will generally retain your Personal Information for only so long as is necessary to fulfill the purposes for which it was collected, as set out under the “How We Use Your Information” section above.
However, it is important to note that MoBuzy cannot exercise any control on the duration of retaining the Personal Information collected by third parties, including the Publishers and Content Providers, during the use of MoBuzy services by you.
WHAT RIGHTS YOU HAVE OVER YOUR DATA
Visitors of the MoBuzy Website, who just visited the website or left comments, can request to receive an exported file of the personal data we hold about them, including any data they have provided to us. They can also request that we erase any personal data we hold about them. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
HOW WE PROTECT YOUR DATA
Please note that appropriate physical, electronic and managerial procedures, in compliance with accepted industry standards, have been implemented to safeguard and help prevent unauthorized access to your information and to maintain data security. These safeguards are subjected to the sensitivity of the information that is collected, processed and stored and the current state of technology.
We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond our control. You play an important role in keeping your personal information secure. You should not share your personal information with anyone. If we receive instructions using your personal information, we will reckon that the instructions have been authorized by you.
Last updated on: 15-Jul-2021